In the third quarter, the wearable market in China grew by 7.5 year on year, while the global market grew by 2.6 year on year, setting a record for the highest shipment in the quarter in two years

    According to IDC‘s latest quarterly tracking report on the global wearable device market, the global wearable shipment volume in the third quarter of 2023 was 150 million units, a year-on-year increase of 2.6%. Despite the moderate growth, this is still the highest shipment volume in the third quarter since 2021. This growth is mainly due to the rapid development of small brands and emerging categories, such as the smaller and more fashionable design category of smart rings, which is gaining widespread attention. In addition, some new brands, such as Oura, Noise, BoAT, Circular, etc., will launch related products to bring freshness to the wearable market while also providing more inspiration and motivation for existing brands in product innovation. Smart glasses products will also experience significant growth driven by manufacturers such as Meta and Amazon.

    IDC China Assistant Research Director Pan Xuefei believes that the wearable market, as an emerging market, has been developing for ten years, and smart bracelets, watches, and ear wear products have all laid an important foundation for its development. This market can maintain continuous progress for ten years, which is closely related to the constantly exploring new product forms, new application scenarios, and technological innovation. There are rich product types and needs to be explored in the wearable market around health and sports. In the future, more manufacturers will still attempt new product forms and introduce new technological features, which will promote the sustained development of the wearable market.