AI big model attack, smart home welcome new turning point?

For example, Xiaomi began to lay out the smart home field very early, and built the intelligent voice + AIOT platform ecology by cultivating a huge ecological chain enterprise; Huawei, on the basis of HarmonyOS, built the whole house intelligent ecology; Meizu also launched the smart home brand Lipro to make efforts in the smart home field. The reason why mobile phone manufacturers compete to enter the smart home field is related to many factors.

1. Mobile phone manufacturers have a profound influence on consumer groups and can take this as an opportunity to quickly enter the field of smart home.

After years of development, the penetration rate of smart phones has reached a fairly high level, and major mobile phone brands also have a huge user base. Xiaomi, Huawei and other mobile phone manufacturers previously relied on mobile phone business accumulated user groups, there is the possibility of converting into smart home product users.

2. Mobile phone manufacturers have strong technical strength, and some technologies can be reused in the smart home field to boost the development of smart home business.

Unlike other home products, smart home products have a high technical threshold, it is not easy to create smart home products that meet the will of consumers, and mobile phone manufacturers have a strong technical heritage, which is also the base of its expansion of smart home business.

For example, based on the accumulated technology for many years, Huawei has launched a "one machine, two networks" solution, overcoming problems such as poor stability of the whole house interconnection, and bringing stable whole house intelligent experience to users.

3. Mobile phone manufacturers continue to build smart home ecology and optimize consumer experience.

The inability to interconnect between smart homes is one of the major factors affecting the consumer experience, and in order to solve the problem as soon as possible, mobile phone manufacturers are actively building a smart home ecology.

For example, Xiaomi has continuously enriched the smart home product matrix and continued to expand consumer coverage by cultivating ecological chain enterprises. Huawei has launched HarmonyOS and built a smart home ecology through cooperation with home furnishcompanies.

However, although the momentum of the smart home industry is fierce, it also means that more and more players will see and work in this, and the competition that mobile phone manufacturers have to deal with will continue to heat up.

Although the mobile phone manufacturers have a lot of advantages, but whether it is traditional home appliance companies or other players have unique advantages, mobile phone factory third, smart home enterprises "go fast"

In addition to other industry participants such as traditional home appliance companies and mobile phone manufacturers, there are also a number of professional smart home brands in the smart home industry, such as UIOT and Oribo. In the increasingly competitive field of smart home, these professional smart home brands also have unique advantages.

1. Professional smart home brand business is more concentrated, can focus on the development of smart home business.

Compared with traditional home appliance companies and mobile phone manufacturers, professional smart home brands may not have too many advantages in brand influence, sales channels and many other aspects. However, because the professional smart home brand focuses on the smart home field, it can put all its resources into the development of the smart home business, which helps the research and development and innovation of its smart home products.

2. Professional smart home brand has been rooted in the field of smart home for a long time and has profound technical precipitation.

The importance of technology for smart home is self-evident, and thanks to the years of deep cultivation of professional smart home enterprises, it not only has the first-mover advantage, but also has a very deep technical precipitation.

Relevant data show that thanks to long-term research and development investment and technological innovation. UIOT super smart has 420+ patents, and Ourebo has fully independent intellectual property rights for 5G+AI+IoT+Cloud technology, and has obtained more than 300 patents and more than 50 software Copyrights. The accumulation of these technologies will also become a powerful weapon for professional smart home brands to face competition.

3. Professional smart home brands continue to expand channels to enhance the competitiveness of their smart home products.

In order to allow more consumers to understand their own smart home products and enhance the influence of their own brands, professional smart home brands are also actively expanding channels, and have achieved good results.

According to the data, Ourebo currently has a network of 2,000 dealers, and has laid out 1,000 whole-house smart stores across the country. Up to now, UIOT has 1200 + high-end flagship stores, covering more than 300 cities in China, serving more than 3.6 million users.

In the face of various competitors, professional smart home brands also have the power to fight. However, it is undeniable that the popularity of professional smart home brands is still weaker than other well-known players, and this may affect the choice of consumers to a certain extent, thus affecting the sales of their smart home products. The competitive pressure of business can be imagined. In the era of large models, smart homes welcome new opportunities

In recent months, the popularity of AI large models has remained high, and a wave of access to large models has been set off.

It is reported that all Ali products in the future will be connected to Tongyi Qian ask for a comprehensive transformation, Dingding and Tmall Genie will take the lead in access testing, and new features will be officially released after evaluation and certification. For example, the United States, Changhong, TCL, Hisense and other home appliance giants have also been officially announced to access Wenxin word. The outbreak of this large model is seen as a new opportunity for smart homes.

First, AI large models are expected to optimize the user experience of smart homes.

Taking the smart home‘s burst single product smart speaker as an example, smart speakers have been ridiculed by consumers for not understanding words, etc., and the poor user experience has also affected consumers‘ impression of smart speaker products to a certain extent, and smart speakers have gradually fallen to the point of "eating ash".

AI large model has powerful semantic understanding and content production capabilities, and the access of smart home products to AI large model is expected to improve the interaction ability between machines and people and optimize the user experience of consumers.

Second, the AI large model can help improve the intelligence level of smart home products.

The intelligence level of smart home products is still insufficient, which is relatively easy to be spat by consumers, but the improvement of the intelligence level can not be completed overnight, but needs a long time to accumulate and precipitate. Smart home enterprises can improve the intelligence of their own smart home products through access to large models, and then improve consumers‘ recognition of smart home products, and ultimately drive the growth of sales of smart home products.

As far as the current situation is concerned, the explosive AI large model may become a new variable in the smart home industry, but it will also increase the intensity of competition in the smart home field to a certain extent. The era of large models has arrived, and whether smart home companies can seize this wave and ride the wind is waiting for time to give the answer.